DARE TO BE DIFFERENT
GET THE BASICS RIGHT AND BUILD A RADIO SHOW THAT LASTS
Most radio presenters don’t fail because they lack talent.
They fail because they learn bad habits early, habits that slowly undermine confidence, credibility, and connection with listeners.
DARE TO BE DIFFERENT is about laying the right foundations from the start.
When you understand the tried-and-tested basics of good radio early on, you don’t just sound better, you build a show that grows naturally, earns trust, attracts listeners, and creates long-term value for a station and its advertisers.
All for ONLY $9.00
Get the foundations right now, and your confidence, reputation, and on-air presence will grow with time.
"BRAD HAS SUCH INCREDIBLE INSIGHT ON BEING AN EXCELLENT RADIO HOST..."
His heart and passion for it shines through in the way he communicates. I learned a great deal and I’ve started implementing it and it has made a big difference in my approach." Anon - Radio Presenter
REGULAR PRICE: $250
YOUR PRICE ONLY: $9
(You're Saving $241 Today!)
What You’ll Learn in This Training
In just over an hour, you’ll learn the core building blocks of radio excellence, including:
✅ The foundational principles every strong radio show is built on
✅ The early mistakes that quietly damage credibility, and how to avoid them
✅ How to develop good on-air habits that grow confidence instead of anxiety
✅ Why consistency matters more than personality tricks or hype
✅ How great presenters earn listener trust before they chase popularity
✅ What stations and advertisers look for in a reliable, professional show
✅ How to create a solid base that supports growth across radio, podcasting, and media
This isn’t about shortcuts. It’s about getting good early, so you get better over time.
What You Get
✅ One 60–70 minute on-demand video training
✅ Watch anytime, anywhere
✅ Clear chapters so you can revisit key moments
✅ Immediate access after purchase
No logins. No complicated platforms. Just press play.
"So, Why Is This Only $9?"
Because this isn’t meant to be complicated!
This training is designed to:
✅ Remove excuses
✅ Lower the barrier to entry
✅ Help you start doing radio differently, today. It’s a gateway to better broadcasting, now!
Also, I don't want ANYONE to miss out on chasing their radio dream because it's too expensive. This is my low-cost, high-value gift to YOU!
A Mentor’s Warning
Radio habits form faster than you realise.
The way you prepare, speak, listen, and engage on-air in your early days becomes your default and once those habits are set, they’re hard to undo.
Many presenters don’t realise this until years later, when they’re struggling with confidence, consistency, or credibility… and wondering why their show never quite grows.
This training exists to help you build good habits early, so you don’t have to unlearn bad ones later.
If You’re Serious About Radio, Start the Right Way
If radio is more than a hobby to you, if you want to grow in confidence, earn trust, and build a show with real long-term potential, this is where you begin.
This is not about shortcuts or tricks. It’s about learning the foundations that every strong radio career is built on.
Start Building the Right Foundations — $9
Instant access • On-demand video • Watch at your own pace
Meet Brad Kirsten, Your Mentor:
🥇More than 20 years Radio experience
🥇Winner of an Africa-Wide award for Radio Journalism
🥇8 x Telkom South African Radio Award nominations
🥇South African and International Radio Broadcaster
🥇Has trained presenters from 10 African Nations
🥇Has written 2 short books on Radio and Podcasting
🥇Radio Consultant, mentor and trainer
Two Paths. One Microphone
❌ Path 1: “I'LL JUST WING IT”
-
“No one’s listening anyway”
-
“This is only community radio”
-
“I don’t like this song”
-
“I’ll figure it out as I go”
The show sounds okay… but never improves.
The presenter stays busy, but NEVER impactful.
✅ Path 2: DARE TO BE DIFFERENT
-
You understand the goal of your program
-
You prepare with intention
-
You respect the clock, the audience, and the craft
-
You tell stories people remember
-
You grow faster, because you’re deliberate
Same talent. Very different future.
What is 'Dare To Be Different'?
DARE TO BE DIFFERENT is a foundational radio training built around one core truth:
Great radio is a conscious choice.
This video training teaches you how to:
✅ Be confident on-air without pretending
✅ Be prepared without sounding scripted
✅ Be intentional without losing spontaneity
✅ Be professional without becoming boring
✅ Be unforgettable without being fake
Whether you’re brand new behind the mic or years in and feeling stuck, this is a reset.
WHAT PEOPLE SAY
Elma Visage, Head of Operations
Brad, I wish you can hear the difference on the radio. Brian (who does our flagship program) is on a roll. So much interaction this week...with Whatsapps flying in and a new energy in the air. Thank you for what you opened up in the guys!
Kabelo Maidi, Program Coordinator
Thank you for the passion with which you approach your craft and I must admit that it is quite refreshing to have a team that is so fired up to work hard and to produce excellent work on air after having sat under your training!
TJ Njovana, Head of Production
Brad is diligent, professional and
excellent in all he does.
I traveled with Brad to
Nigeria for about a week of training. His presentations and
his way of engaging his audience - Brad is really a fantastic
trainer."
This is what you can get today:
Find your signature sound
Turn shows into moments people remember
Master storytelling that connects emotionally
Build real on-air confidence that cuts through
Think like a producer, not just a presenter
Sound compelling, not just correct
Create content that listeners talk about & share
Future-proof your radio career in a changing media world
REGULAR PRICE: $250
YOUR PRICE ONLY: $9
(You're Saving $241 Today!)
Who is this for:
This training is perfect for:
✅ New radio presenters
✅ Campus & community radio broadcasters
✅ Student presenters
✅ Podcast hosts who want radio-level discipline
✅ Presenters who were never formally trained
✅ Anyone serious about a future in media
If you have big plans, this gives you a solid foundation.
Why this is a Shortcut and NOT a CHEAT:
✅ One-on-one radio mentoring: $350+
✅ In-station training programs: $250+
✅ Years of trial-and-error: Priceless
This training gives you decades of experience, distilled into a clear, practical foundation
All for only $9.
So cost is never the excuse.
Your Next Step:
For just $9, you can:
✅ Avoid years of bad habits
✅ Sound more confident immediately
✅ Prepare better shows
✅ Build credibility early
✅ Take your craft seriously
Download DARE TO BE DIFFERENT now for just $9
Watch it once. Apply it for years.
Don’t just get on air. DARE to be different.
But wait, before you get the training...
💥BONUS: The Interview Toolkit Every Great Presenter Should Have
This bonus alone is worth the price of the course, because one great interview can define your reputation on air!
“From the moment I walked into the studio, I knew this interview was going to be different, and it was! I have never, never enjoyed such a professional and fun interview! Interviewers like Brad are a rarity nowadays!”
- Van Eeden, Musician
Interview Skills That Instantly Raise Your On-Air Game
✅ Plan interviews with purpose (never waffle or waste airtime)
✅ Ask sharper questions that unlock real stories
✅ Control the interview without killing the vibe
✅ Listen like a pro, and catch the gold moments
✅ Match tone, style & emotion to the moment
✅ End interviews memorably, not awkwardly
Value: $60
Yours for FREE !!
SO HERE'S EXACTLY WHAT YOU'RE GETTING TODAY FOR JUST $9
You’re getting DARE TO BE DIFFERENT, a practical, no-fluff roadmap that shows you how to:
✅ Find your signature sound
✅ Stand out in a sea of sameness
✅ Connect deeply with listeners
✅ Think like a producer, not just a presenter
✅ Build a radio career that actually lasts
Plus, you’ll receive the Interview Skills That Set You Apart bonus e-book, your behind-the-scenes guide to:.
✅ Asking sharper questions
✅ Creating unforgettable interview moments
✅ Staying in control without killing the vibe
✅ Sounding intentional, confident, and professional on every mic
This bonus alone is worth the price.
But today, you don’t pay extra.
For just $9, you get both.
No subscriptions.
No upsells required.
No risk, just clarity, confidence, and a clear edge on air.
If you’ve ever felt like you could be better behind the mic…
If you know you were made for more than just “reading links”…
If you’re ready to stop blending in and start being remembered…
This is your moment.
👉 Click BUY NOW
Because even sounding average costs far more than $9!
